Tracy Mallette
Education
Franklin Pierce College, Rindge, N.H.
Bachelor of Art in Mass Communication, Concentration in Journalism, May 2004
3.62 GPA, Magna Cum Laude, Minor in Advertising
Certifications
Job Experience
SEO Copywriter, Brookstone.com
Merrimack, N.H., Nov. 2012 - present
- Keyword research
- Wrote optimized Web copy for category and product pages to improve search rankings
Marketing Coordinator, Franchise Solutions and Franchise.com
Portsmouth, N.H., Sept. 2011 - Nov. 2012
- Build HTML emails
- Build client ad pages
- Write articles and press releases
- Social media marketing
- Coordinate trade shows
Copy Editor/Page Designer, Eagle Tribune Publishing Company: Salem News
Beverly, Mass., July 2008 - March 2011
- Edit reporter copy
- Page layout and proof pages, Sports pages on Fridays
- Design Features and Business front
- Design magazine packages
Copy Editor/Page Designer/New Hampshire Paper Captain, Eagle Tribune Publishing Company
North Andover, Mass., March 2007 - July 2008
- Edit reporter copy
- Build and proof pages, including front/jump
- Pull and edit wire copy, build wire pages (Saturday nights)
Copy Editor, Salem Observer
Manchester, N.H., Jan. 2007 - March 2007
- Edit reporter copy, build and proof pages
Editorial Assistant, Eagle Times
Claremont, N.H., July 2004 - Oct. 2006
- Advice Page, Weather Page, TV Page, Calendar Page and Health Pages
- Designed Arts and Entertainment Section and Sunday Magazine in absence of Features Editor
- Collect, edit, and format all content of the Community Notes Section
- Organize newsroom; archive stories, keep track of reporters, answer phone, sort e-mails/faxes
- Enter in and edit all calendar events, social news (weddings, engagements, births), obits, letters
- Download comics, update the Senior Calendar and Bank Chart
- Assist editors and reporters
Co-Editor In Chief, Pierce Arrow
Franklin Pierce College, Rindge, N.H., 2003 - 2004
- Managed overall production of the newspaper, layout placement, conducted meetings
- Oversaw writers and editors, assigned stories and photos, edited all, and wrote some, stories
Skills
Copy Editing; Writing; Copywriting; SEO Copywriting; Proofreading; AP Style; Email Marketing; PC; Mac; Quark; InDesign; InCopy; NewsEdit; basic Photoshop; basic HTML/CSS; SEO; WordPress; Silverpop; Constant Contact; Dreamweaver; basic Excel; Word; Social Media: Blogging, Facebook, Twitter, LinkedIn, Google+, some Pinterest, some YouTube; some Google AdWords, Analytics, Webmaster Tools; Page Layout, Page Design, some Graphic Design; Trade Show Coordination
Honors/Awards
Mass Communication Award: Excellence in Journalism, 2004
Certificate of High Honors in the area of Mass Communication, 2004